Big ideas are the starting blocks to success. You know that; you had your big idea to open your business! Are you like so many entrepreneurs who find a shortage of “brainstorming time”? You’re so busy with running your store and staying afloat on your marketing to-do’s, coming up with that big idea for marketing is likely the last thing on your mind. We want to change that, and we’re also here to help!
Social media, email marketing and in-store events and promos are all areas where brainstorming can help grow your business. Here’s a few ideas we’ve come up with:
- Social Media: Get your employees excited about social media too. Whether it’s a funny feature or them posing with products, posting pictures of your dedicated staff on Facebook is a great way to build that virtual community that so many of your regular customers have come to know and love about you! Capitalize that on social media!
- Email Marketing: Emails, alas, aren’t love letters. Keep them short, sweet and significant. Your customers are busy too. Keep the most important information “above the fold” so they know everything they need to in only a matter of seconds. When they see how respectful you are of their time (and their inbox), they’ll be associating those positive thoughts with your brand.
- In-Store: Partner with a local business. You’re a part of the community and your customers love you for that. Whether you participate in a charity drive or help a local artist, use your combined following to bring more customers into your store and excited about what you’ve got going on!
We created a Big Idea Guide just for you, the independent retailer. Whether you need help brainstorming about social media, email marketing or in-store events and promos, you can find it all in our free guide. Oh yeah, it’s FREE!!! (cue choir of angels) You’re SO welcome. We love to brainstorm. It’s like our own Nerd Party when we come up with these ideas, so please, go ahead and enjoy! Tag us on Facebook or send us a message on how you’re doing. We’d love to hear how these big ideas helped you and your business. Want to add a few? Please share with us!