Snaptastic Blog

March 20 wasn’t just the first day of spring; it was a day that will be remembered as one of the most revolutionary days in SnapRetail history.

The SnapRetail Calendar became a fully integrated feature of TrafficBuilder.

A fresh new way to manage your marketing plan.

What once began as a paper calendar given to retailers at AmericasMart in Atlanta last July, quickly turned into one of our retailers’ most anticipated emails when we began to send a digital version the calendar.  Now, it has blossomed into the best way for retailers to manage their marketing plan.

The Calendar makes it even easier to plan, create and send marketing campaigns.

Here’s what we like most about the SnapRetail Calendar:

Every great idea has to start somewhere.

The Idea Bar:

If you need a creative hand to help you with your marketing plan, this is your solution.

The Idea Bar is full of fun and useful social media and email campaigns.

These ideas are specific to each month and are designed to help bring customers into your store.

Engage customers in an easy-to-use drag-and-drop format.

Drag and Drop:

Love an idea from the Idea Bar?

Drag and drop ideas on your calendar and customize them to fit your needs.  

Social Media Posts:

Now you can schedule and create plain text social media posts right in TrafficBuilder.  HootSuite, who?  TrafficBuilder is now the complete solution for planning and managing your social media posts.

Quick Review:

The Calendar gives you a clear view of your past, present and future marketing campaigns and tracks your success with real-time summary statistics.

We introduced the Calendar by hosting a webinar for subscribing retailers.  During the webinar, SnapRetail CEO Ted Teele and director of social media Crystal Vilkaitis spoke about the Calendar and all of its glory.  Here’s what a few retailers had to say about the Calendar:

• “I’ve already completed my first post for Fragrance Day tomorrow.  Thanks!” – Kathryn, submitted via chat during the Q&A during the webinar
• “Thank you so much for your interactive Calendar!  This is such a wonderful tool!” – Jan of Jan’s Flower and Gift Barn
• “I really like the new calendar feature and being able to schedule a quick social media post.” – Carol of Equinox Jewelry

If you want to perfect your calendar-building skills, watch this Calendar How-to Video.  If you still have questions about how to use the Calendar, join us for another how-to webinar, Plan Your April Marketing Calendar, at 11 a.m. ET, March 27.

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Marketing has never been so easy!