Snaptastic Blog

If we had a penny for every time we heard that you don’t have enough hours in the day to market your business online, well, we’d have a lot of pennies! And who wants pennies when you can have dollars? Social media and email marketing has proven to increase brand awareness, provoke word of mouth, and generate store traffic  as long as you invest enough time and resources.

You’re reading our blog so you obviously have the resources, now all you need is the time. We’re going to give you some simple steps to knock out your social media  […]

“I read somewhere that you have to pay for your fans to see your business’s Facebook posts. Please tell me this isn’t true!” We wish we could answer that question with the cliché, “Don’t believe everything you read,” but unfortunately there is some truth to this. Before you go un-publishing your business page in loathing toward the social media ogre, keep in mind we did say “some” truth.

Bad news for those who like good news

So let’s rip off the band aid and give you the bad news first. Multiple studies on small, medium, and large brand pages have  […]

Developing the perfect combination of daily Facebook posts can be a tricky task. There is no “go-to” variety of content that every small business should follow. However, there is one rule that has proven to be successful among retailers like you. SnapRetail has developed the 70/20/10 rule to aid retailers in creating an active and exciting Facebook presence.

It’s important to be in front of your customers as much as you can, especially to stay competitive. Big box stores are posting daily, even sending out daily emails. The great thing independents have over big box is they can be more  […]

If your store has been around for a few years, you probably have customers who have been loyal shoppers for quite a while. Many of these customers are part of the Baby Boomer generation and respond well to more traditional marketing and advertising.

But there is a new generation in town. When young adults born after the early 1980’s reach 18, they are grouped into a category called “Millennials” or “Generation Y.” Why is it important to focus on this group of customers? While ten years ago they may have been running around your store asking their parents to purchase  […]

I’ve had the opportunity to speak about social media marketing to thousands of independent retailers across the country over the past few years. The biggest excuse I hear as to why retailers don’t use social media to market their stores (next to not having enough time) is, “I just don’t understand it!” Some might argue that this statement is not an excuse but rather a fact; however I consider it an excuse based on the context it’s used in. Retailers say, “I don’t understand it,” “I don’t care” and, my favorite, “I’m a dinosaur, I just don’t get it!” But  […]

When you embarked on your business, you knew there would be times when you had to wear many hats. When social media became a business initiative and something you couldn’t survive without, you still took it on. YOU are the brave independent retailer. Not only do you have SnapRetail on your side, enthusiastically wanting to help you but you have, aha, your employees. Yes, they too can help you with social media. Getting your employees involved is so valuable. It helps create that sense of community, even in the virtual space. Your customers come to know and love your team  […]

Memorial Day is such an awesome holiday. It’s the first holiday that most companies celebrate since Christmas and the long weekend is long overdue. The weather is usually nice so pools, grills, and family and friends join together to celebrate. Most of all, we take time to recognize the men and women in the armed services who have given their lives up for the freedom of our country.

Many retailers have a sale or a few to capitalize on the good moods of their shoppers. But what else can you do to set your store apart from the rest? We  […]

You know how important your customers are – they’re your lifeline. But it can be hard to think of new ways to listen and serve them, aside from ordering more of their favorite brands and merchandise. The truth is that excellent customer service lays in how you listen and adapt to customer feedback. And the secret is how rewarding it can be for you and your business.

The first step is to elicit customer feedback. It can be as simple as training your employees to ask the customers how they’re shopping experience is going. But let’s be honest, when you’re the customer  […]

Guest Post by Becky Tyre

It doesn’t take a chain-store budget to create effective displays. Good visual merchandising starts with a creative concept and evolves with well-placed merchandise and a resourceful, inspired team.

Nothing says SPRING like flowers. Add a garden hose and watering can and all that’s missing is water. But, with a little creativity, some rope or ribbons,  you can almost hear it pour.

Representing liquidity in a display creates an illusion of movement that naturally draws the eye  […]

Big ideas are the starting blocks to success. You know that; you had your big idea to open your business! Are you like so many entrepreneurs who find a shortage of “brainstorming time”? You’re so busy with running your store and staying afloat on your marketing to-do’s, coming up with that big idea for marketing is likely the last thing on your mind. We want to change that, and we’re also here to help!

Social media, email marketing and in-store events and promos are all areas where brainstorming can help grow your business. Here’s  […]