Snaptastic Blog

If we had a penny for every time we heard that you don’t have enough hours in the day to market your business online, well, we’d have a lot of pennies! And who wants pennies when you can have dollars? Social media and email marketing has proven to increase brand awareness, provoke word of mouth, and generate store traffic  as long as you invest enough time and resources.

You’re reading our blog so you obviously have the resources, now all you need is the time. We’re going to give you some simple steps to knock out your social media  […]

“I read somewhere that you have to pay for your fans to see your business’s Facebook posts. Please tell me this isn’t true!” We wish we could answer that question with the cliché, “Don’t believe everything you read,” but unfortunately there is some truth to this. Before you go un-publishing your business page in loathing toward the social media ogre, keep in mind we did say “some” truth.

Bad news for those who like good news

So let’s rip off the band aid and give you the bad news first. Multiple studies on small, medium, and large brand pages have  […]

Developing the perfect combination of daily Facebook posts can be a tricky task. There is no “go-to” variety of content that every small business should follow. However, there is one rule that has proven to be successful among retailers like you. SnapRetail has developed the 70/20/10 rule to aid retailers in creating an active and exciting Facebook presence.

It’s important to be in front of your customers as much as you can, especially to stay competitive. Big box stores are posting daily, even sending out daily emails. The great thing independents have over big box is they can be more  […]

When you embarked on your business, you knew there would be times when you had to wear many hats. When social media became a business initiative and something you couldn’t survive without, you still took it on. YOU are the brave independent retailer. Not only do you have SnapRetail on your side, enthusiastically wanting to help you but you have, aha, your employees. Yes, they too can help you with social media. Getting your employees involved is so valuable. It helps create that sense of community, even in the virtual space. Your customers come to know and love your team  […]

You know how important your customers are – they’re your lifeline. But it can be hard to think of new ways to listen and serve them, aside from ordering more of their favorite brands and merchandise. The truth is that excellent customer service lays in how you listen and adapt to customer feedback. And the secret is how rewarding it can be for you and your business.

The first step is to elicit customer feedback. It can be as simple as training your employees to ask the customers how they’re shopping experience is going. But let’s be honest, when you’re the customer  […]

Having a hard time with this mid-week hump? It’s OK, me too

Besides hitting up Starbucks, one of my favorite ways to combat the Wednesday grind is by getting a little distracted, but in a helpful way. Switch gears from your regular routine with information that is helpful to you and/or your business. Here are 5 bits that I recommend you turn your attention to…

1. Watch the video for SnapRetail’s new feature, The Calendar – it makes your email and social media marketing a Snap. The at-a-glance view makes marketing familiar and allows you to plan and schedule the months

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Being innovative in retail can be a challenge. As a retailer taking a risk, there’s a lot at stake for you. But with SnapRetail’s SnapFinds program, you can be innovative with zero-risk and minimal effort for you. There are so many different ways you can evolve your business. Whether it be through new brands; special, unique offerings to customers; new methods of bringing customers in your store, SnapFinds has all these areas in mind and it’s the solution to make each day at your store, new, exciting and full of possibility.

What is SnapFinds?

Check out this  […]

Great customer service is essential when it comes to building an excellent reputation for your business. According to customer service speaker Shep Hyken, 78% of consumers have decided not to go through with a purchase because of poor customer service. It’s long been known that treating your customer right is the best way to keep that customer for life.

But how does this translate into social media? Here are three tips to customer service success!

Check In Regularly

Customers use Facebook pages as a way to reach out to you – it’s important to respond! You would never let an  […]

So you want to run a contest on Facebook? Fantastic! Contests are a great way to get customers involved with your page and to create some buzz about your company. But before you go planning out your campaign, you should know that there are some rules.

Facebook created these rules so that they could not be held financially responsible for any issues that come out of a businesses’ Facebook contest. What can happen to you if you choose not to follow Facebook’s promotion guidelines? Facebook can shut down your page completely! Some rules may be meant to be broken, but these  […]

If I presented a graphic to you of a black checkmark with the words “Just Do It” written below, what would be the first thing to pop into your head? I hope it would be Nike! How about a double arch sitting atop the words “I’m Lovin’ It”? You’d better be getting a craving for some McDonald’s fries. You don’t win a prize for guessing these popular brands correctly, but you DO get a lesson in social media branding.

Just as your personal social media profiles are outlets for you to express who you are and what you stand for,  […]