We’re excited to announce this guest blog post from Parable, a valued partner of ours and a leader in Christian retail. The Parable Group is a leading retail services provider specializing in print and digital marketing for independent Christian stores. For over 25 years Parable has continued to help independent stores buy, promote and sell products using data, technology and marketing expertise in the Christian market. For more information, contact Melanie Strouss (email@example.com) or visit www.parablegroup.com. The Parable Group is based in San Luis Obispo, CA.
Running post-campaign reports from SnapRetail is always a good idea. You can find out so much information about how successful your email was. Here’s how you can run a report to find out who has opted-out of receiving your emails and who has not received your email (undeliverable or bounce).
First things first — log in to SnapRetail, then choose TrafficBuilder.
Exporting Campaign Reports to a Spreadsheet
- Choose the red “Reports” tab near the top of the page.
- Click “View Campaign Reports”
- Choose a campaign that you would like a report for
- In the bottom right corner of each campaign you will see a link called “Export to Spreadsheet.” Click it and this window will pop up. Click OK. (It may take a minute for the report to load, so please be patient.)
- You may be prompted to either Open or Save the file. Choose either option to view the spreadsheet.
- When asked if you want to open the file now, choose Yes.
View the Spreadsheet
Now that your spreadsheet is open, you should see “TrafficBuilder Report for (your store name)” at the top. This is the Summary tab, which tells you the name of the campaign, the date and time it was sent, any groups you sent it to, and then all the data: number of emails you sent, how many were delivered, how many people opened the email, the open rate, the number of people who clicked, the click-through rate, bounced, undeliverable and the number of people who unsubscribed. (Click here to read more on the definitions of these.)
At the very bottom of the spreadsheet each tab corresponds to each category – delivered, opened, bounced, etc. Each tab will provide you with a full list of email addresses, listed alphabetically. Now you can reconcile these lists of opt-outs (unsubscribes) and undeliverables with your POS, your master list.
Never delete an email from your POS. This potentially allows an email address to be reinserted from a new list upload inadvertently, thereby sending unwanted emails to customers.