If our last set of retail success stories wasn’t enough to light your online marketing flame, we have some more that are sure to get you burning! Whether you’re getting started with email and social marketing or are looking for some fresh ideas to shake up your social community, our retailers have a success story for you.
Use meaningful subject lines
A meaningful subject line can really stick out amongst the many messages consumers receive daily. It’s also your first chance to grab your customer’s attention. Craft something that would make your customer feel good when reading.
Ta Da tugged on some heart strings by sending out “A Special Thanks to All the Teachers!” Their subject line resonated with teachers, students, and parents alike and rewarded them a 41% open rate! They also combined this tactic with a special coupon to gain even more interaction.
J’s Hallmark took a different approach when creating a subject line to help gain interest in their one-of-a-kind Nepal Bracelets by simply stating “We Have A Bracelet Just For You.” This approach enticed customers to open by generating curiosity while displaying a characteristic of their bracelets right in the subject line. Not to mention the open rate they received was 8% above their average.
Don’t be afraid to ask your fans and followers to interact with you. Posts that ask questions receive the greatest interaction. Take a look at this post by The Pink Azalea that received phenomenal interaction. All they did was ask their Likes if they loved their new wooden monograms and the comments came rolling in!
Here’s another example from the Picket Fence that does a great job at asking fans to interact while at the same time developing further on an already provided social media idea as suggested in our earlier success story post.
A little inspiration goes a long way. We’re confident that if you begin adopting some of these tactics for your own social community, you’ll start seeing similar results.