You’ve been following other retail locations on Facebook and signing up to their mailing list but can only find yourself envious of their highly interactive community. “I can’t believe they received 25 shares and 32 likes on a picture of a cat!”
There’s no reason to be upset, because a few businesses are outperforming you on Facebook and through email. Use these retailers as inspiration to help you find exactly what your customers react to. Soon, they’ll be the ones jealous of your open rates and Facebook engagement.
Generate curiosity with interesting facts, humorous images and fun posts
The most prominent way to get your fans to interact with your Facebook posts is to tap into their interests. It’s hard to determine the interests of individual customers, but by posting a combination of light-hearted images, trivial facts and entertaining posts, you’ll be sure to pique the interests of the majority.
Laurie’s Hallmark in Cranberry, PA does a superb job harnessing the power of images and entertainment to get their customers to take action. They take advantage of our Idea Bar social media posts and add their own spin through the use of fun and eye-catching images. Browse more posts from their page, like the one below, for inspiration.
Your community is scrolling through their News Feed for entertainment and conversation. By creating both, you have a greater opportunity to cut through the clutter and increase your reach among your fans. Learn more about the power of images from last week’s post.
Launch special offers through email & social media
We would never suggest constant discounts, but subscriber and fan promotions do a great job keeping your email list and social community interested and involved with what you have to say. Providing meaningful offers will set high expectations that you can deliver on to ensure a valuable customer relationship and high open rates.
Take a look at this email campaign from Downtown Charm of Glenn Falls, NY.
Their exclusive fan offer was hosted on Facebook and tied in all of the right components. They developed upon a fun holiday (you can find plenty of these in our Idea Bar), included an offer, launched through email and provoked higher store traffic two-fold by requiring a customer to bring a friend. Not to mention they received a 33% Open Rate!
Add your spin to our ideas
Whoever came up with the saying “two heads are better than one” knew exactly what they were talking about. First thing’s first. If you haven’t heard about our Idea Bar- educate yourself.
Now that you know what the Idea Bar has to offer, you don’t have to use exactly what we say. Put your own personal spin on our ready-to-post ideas. Here’s an example of how Downtown Charm added a check-in special to our social media post.
Our ideas are designed to create conversation within your social community, so we encourage you to create similar ones of your own. Here’s a post from Kitchen Corner & Sisters that is similar to our slew of fun national holidays.
A little inspiration goes a long way. We’re confident that if you begin adopting some of these tactics for your own social community, you’ll start seeing similar results.