Snaptastic Blog

Creative brainstorming is a complicated process. It seems like an easy concept to dedicate a part of your day to thinking up fun, profitable and unique ways to engage your customers online. But when you’ve got more pressing things on your plate, doing ANY creative thinking can get tricky.

We hear it from retailers over and over again:

“I don’t know what to say on Facebook and in emails.”

So, we put on our creative thinking caps, and out of OUR brainstorming session came the Idea Calendar and Idea Bar. Each month, we load up the calendar with social media  […]

Have you ever heard someone say, “If your nose is itchy, that means someone is talking about you?” If this old wives’ tale were true, then the administrators of highly engaged Facebook pages would be scratching all day long. The reason for this is the large amount of people talking about them, or in the terms of Facebook Insights, “People Talking About This.” You’ve seen the colorful graph looming above your Cover Photo in your Admin Panel, but have you been paying close attention to the numbers? The main ingredient to a high engagement ratio is the insight: People Talking  […]

Tackling both an eCommerce website and local business can be a difficult task, especially during the holiday shopping season. With the overabundance of big box online outlets, deep discounts, and free shipping, it’s hard to keep up with the big guys.

If you don’t have an eCommerce venue, don’t hit that “X” button just yet. We have some great material to help with your holiday sales, as well as an opportunity to get a taste of online retailing.

Special offers aren’t special if they’re the only way to buy

Exclusive offers are called exclusive for a reason- they’re great for  […]

You simply don’t receive VIP status from normal behavior. In order to get on the VIP list you either need to know someone important, or you have to be hand-selected.

You mean to tell us you don’t know someone on the inside? No worries, we’ll give you the secret on how to get hand-picked. Do something of value.

That’s it? Well at least if you were a customer on an email subscription list, that would be it.

How to segment a VIP email list

Just like waiting in the VIP line for a special event, your customers should be  […]

This blog was originally posted in the resource section of the One Coast website. One Coast is the leading national sales and marketing company of wholesale gift, fashion accessories, and collegiate products. 

Mercy Auxiliary has owned Mercy Hospital Gift Shop of Springfield, Missouri since 1958. Through the years, relocations have created the need for a gift shop manager. Someone to buy product for the shop and manage the volunteers, among other tasks. This is a position Kym Priest feels blessed to hold.

The gift shop directly benefits the hospital. With the combination of yearly fundraisers and proceeds from the  […]

We’re excited to announce this guest blog post from Parable, a valued partner of ours and a leader in Christian retail. The Parable Group is a leading retail services provider specializing in print and digital marketing for independent Christian stores. For over 25 years Parable has continued to help independent stores buy, promote and sell products using data, technology and marketing expertise in the Christian market. For more information, contact Melanie Strouss (melanie.strouss@parable.com) or visit www.parablegroup.com. The Parable Group is based in San Luis Obispo, CA.

Running post-campaign reports from SnapRetail is always a good idea. You can find out  […]

By: Amy Hanson – Business Alliance Specialist, One Step Retail Solutions

While the overall economic atmosphere is still a bit of a mixed bag and the economy is not yet “flourishing”, statistics indicate that consumers are becoming increasingly confident and many industries are stably picking up. Retail sales are projected to increase 6% in 2012 and the projections are also looking positive for the coming holiday season.

On the business front, most are remaining cautious and it is projected to remain so through the remainder of 2012.

The question should be asked, (from a business stand point) could it  […]

Whittle World planes, trains and automobiles. Stamps, stickers and painting supplies. Dollhouses, Beeposh, Trunki and puppets.

There’s no question about it. Melissa & Doug has an extensive line of fun, innovative and educational products for children of all ages.  Its emphasis on value, quality and design puts Melissa & Doug products in a category all their own.

For more than 20 years, Melissa & Doug has dedicated itself to providing products that aren’t only stimulating but are also safe for children, too.  Before any products are put out to market, you can rest assured  […]

You’ve just hit send on that beautifully designed email and are confident that its journey through the World Wide Web will conclude in your customer’s inbox. And since your customer’s email inbox isn’t very populated, there’s a good chance they will open your email which will entice a visit to your store.

Unfortunately the reality of email marketing isn’t that simple. The good news is that it can be with just a few more steps that begin and end with your campaign reports. All email marketing software should have the capability to check the performance of your email campaigns including  […]

Good news! Consumers like to talk to you. Yes, you heard that correctly- even the ones that will barely make eye contact when asked, “Is there anything I can help you with?”

According to a survey from MyBuys and the e-tailing Group, 55% of consumers say they are “most willing to share information with retailers in order to get a better shopping experience.” Your customers feel comfortable with face-to-face interaction and/or the secure shopping experience you may provide online, and they’re willing to relay that value by openly sharing their information. So what are you waiting for? Stop asking questions  […]