As busy retailers, you’re juggling the books, buying products, cleaning the store, dealing with your employees and now you have to be poised in your marketing efforts? When does it end? It doesn’t end, but SnapRetail is here to help you with your marketing so it can be smart, strategic, quick and effective.
One of the resources we offer is our free newsletter, SnapAdvisor. The content varies with every issue so you get well-rounded advise on how to use marketing to increase traffic in your stores and increase sales.
A major flub retailers make is not taking advantage of the wealth of information they have from their customers. Think about it, you’ve been collecting customer information with every purchase made. Now, all you need to do is leverage that. Not only can you begin targeting your customers based on where they live, or what they buy, or how much money they spend, but you can ask them to promote your business. With social media and review sites gaining in popularity, it’s easy and effortless to spread great reviews! Want a few more tips on how to use your current customer base for great marketing? Check out this SnapAdvisor article by David Frey.
While “increase sales” is a given in most retailers’ strategies, there needs to be a bigger idea. Wait, don’t get overwhelmed!! Think of it as the perfect excuse to go to your favorite coffee shop, or pour your favorite drink, or listen to your favorite music and just think. Think and brainstorm and make scribbles and outlines. Get back to the passion of why you decided to run your own store. Use this SnapAdvisor article, written by Bob Negen, to help steer you. He offers great examples of successful strategic marketing plans a nice list of what you need to explore to create your own plan.
Once you get your plan going, you will see how your efforts transcend to each area of your business.
SnapAdvisor is a great way to reconnect with marketing tips on a regular basis. If you want a free subscription, sign up here!