Guest Post by Becky Tyre
It doesn’t take a chain-store budget to create effective displays. Good visual merchandising starts with a creative concept and evolves with well-placed merchandise and a resourceful, inspired team.
Nothing says SPRING like flowers. Add a garden hose and watering can and all that’s missing is water. But, with a little creativity, some rope or ribbons, you can almost hear it pour.
Representing liquidity in a display creates an illusion of movement that naturally draws the eye to a display.
The same curling ribbon used to create water in our top image, encircles ropes to give a fun color-blocked look as a display window backdrop. The ropes are frayed at the bottom for additional visual interest.
Using red and blue ribbons would create an ideal display backdrop for windows in celebration of the upcoming patriotic holidays: Memorial Day, 4th of July and Labor Day.
A little rope goes a long way when added to life preservers for spring and summer displays. Easily spray painted, these styrofoam rings are inexpensive and come in various sizes for a visual mix.
Apply painter’s tape or removable dots before painting to block off areas that will remain white. Or just use colored electrical tape (thin) or duct tape (wide) to create stripes and skip the paint altogether.
Photo credits: Sweet Pete’s in Jacksonville FL, Kathleen’s Gallery in Tryon NC and Accessorize in Stockholm Sweden.
Becky Tyre is a visual merchandising consultant, Trends Editor at GIFT SHOP Magazine and owner of the Retail Details blog, www.swirlmarketing.com.