Snaptastic Blog

What if there was a way to capture customer email addresses just by talking to your Facebook community? Don’t ponder that question, silly, there is a way! It all starts with your SnapRetail account and ends with a little you. We’ll show you a few tricks to grow your list while sparking social interaction at the same time.

The Challenge

There wouldn’t be a need to gain more subscribers if there wasn’t a challenge. More customer email addresses can lead to more sales, more likes, more store traffic, more impressions for your brand and a whole lot… well, more!  […]

You’ve been following other retail locations on Facebook and signing up to their mailing list but can only find yourself envious of their highly interactive community. “I can’t believe they received 25 shares and 32 likes on a picture of a cat!”

There’s no reason to be upset, because a few businesses are outperforming you on Facebook and through email. Use these retailers as inspiration to help you find exactly what your customers react to. Soon, they’ll be the ones jealous of your open rates and Facebook engagement.

Generate curiosity with interesting facts, humorous images and fun posts

The most  […]

Let’s face it; images are much cooler than boring text, especially when it comes to marketing. In the media-rich world we live in, it’s hard to grab your consumers’ attention without the use of imagery. Pinterest and Instagram really set the stage for the emergence of image-centric social networks. Even Twitter, where your avatar was the only visible image, has become enriched with the addition of the Header Image and extended Tweets that display full images. Facebook has also been on trend with multiple new developments of their gallery features, cover image, application thumbnails and enlarged photo galleries. You  […]

Creative brainstorming is a complicated process. It seems like an easy concept to dedicate a part of your day to thinking up fun, profitable and unique ways to engage your customers online. But when you’ve got more pressing things on your plate, doing ANY creative thinking can get tricky.

We hear it from retailers over and over again:

“I don’t know what to say on Facebook and in emails.”

So, we put on our creative thinking caps, and out of OUR brainstorming session came the Idea Calendar and Idea Bar. Each month, we load up the calendar with social media  […]

By: Amy Hanson – Business Alliance Specialist, One Step Retail Solutions

While the overall economic atmosphere is still a bit of a mixed bag and the economy is not yet “flourishing”, statistics indicate that consumers are becoming increasingly confident and many industries are stably picking up. Retail sales are projected to increase 6% in 2012 and the projections are also looking positive for the coming holiday season.

On the business front, most are remaining cautious and it is projected to remain so through the remainder of 2012.

The question should be asked, (from a business stand point) could it  […]

Good news! Consumers like to talk to you. Yes, you heard that correctly- even the ones that will barely make eye contact when asked, “Is there anything I can help you with?”

According to a survey from MyBuys and the e-tailing Group, 55% of consumers say they are “most willing to share information with retailers in order to get a better shopping experience.” Your customers feel comfortable with face-to-face interaction and/or the secure shopping experience you may provide online, and they’re willing to relay that value by openly sharing their information. So what are you waiting for? Stop asking questions  […]

Surely you’ve heard of the super sharable, highly contagious, photo fanatical mobile application, Instagram. Instagram is a photo-sharing program which allows you to add creative filters to images and share them on social networks. Unlike other social networks you don’t actually have an Instagram profile online like you do with Facebook or Twitter, but can emulate one with the third party service, Gramfeed. Regardless of your familiarity, this app is taking the social scene by storm and your business should be eager to chase it. If you haven’t already caught the Instagram fever you can easily download the app from the  […]

They say that to appreciate the good days, you need to go through a few bad ones. This applies to both your personal life AND your business. Sometimes a situation arises in retail where you need to do some damage control. The good news is that you can often use a bad situation to show your customers just how much you care about their loyalty and trust.

Recalls

Though a product recall is of no fault of yours, you do have the responsibility of alerting your customers of the recall and giving them the next steps to take. Recalls  […]

If we had a penny for every time we heard that you don’t have enough hours in the day to market your business online, well, we’d have a lot of pennies! And who wants pennies when you can have dollars? Social media and email marketing has proven to increase brand awareness, provoke word of mouth, and generate store traffic  as long as you invest enough time and resources.

You’re reading our blog so you obviously have the resources, now all you need is the time. We’re going to give you some simple steps to knock out your social media  […]

“I read somewhere that you have to pay for your fans to see your business’s Facebook posts. Please tell me this isn’t true!” We wish we could answer that question with the cliché, “Don’t believe everything you read,” but unfortunately there is some truth to this. Before you go un-publishing your business page in loathing toward the social media ogre, keep in mind we did say “some” truth.

Bad news for those who like good news

So let’s rip off the band aid and give you the bad news first. Multiple studies on small, medium, and large brand pages have  […]