Snaptastic Blog

Sure, you’ve got to be savvy to sell online. But, to be truly savvy, you’ve got to participate in one of the fastest growing trends in online sales – daily deals. But not by deep discounting. Instead, give your customers a chance to buy top-selling and new products at a price that fits their budget with SnapRetail’s Exclusive Offers.

The daily deal phenomenon has created an industry that’s projected to grow 35% per year over the next five years, hitting $3.9 billion by 2015. If you haven’t taken advantage of this growing trend, you could be missing out on a significant chunk of  […]

If our last set of retail success stories wasn’t enough to light your online marketing flame, we have some more that are sure to get you burning! Whether you’re getting started with email and social marketing or are looking for some fresh ideas to shake up your social community, our retailers have a success story for you.

Use meaningful subject lines

A meaningful subject line can really stick out amongst the many messages consumers receive daily. It’s also your first chance to grab your customer’s attention. Craft something that would make your customer feel good when reading.

Ta Da […]

What if there was a way to capture customer email addresses just by talking to your Facebook community? Don’t ponder that question, silly, there is a way! It all starts with your SnapRetail account and ends with a little you. We’ll show you a few tricks to grow your list while sparking social interaction at the same time.

The Challenge

There wouldn’t be a need to gain more subscribers if there wasn’t a challenge. More customer email addresses can lead to more sales, more likes, more store traffic, more impressions for your brand and a whole lot… well, more!  […]

Let’s face it; images are much cooler than boring text, especially when it comes to marketing. In the media-rich world we live in, it’s hard to grab your consumers’ attention without the use of imagery. Pinterest and Instagram really set the stage for the emergence of image-centric social networks. Even Twitter, where your avatar was the only visible image, has become enriched with the addition of the Header Image and extended Tweets that display full images. Facebook has also been on trend with multiple new developments of their gallery features, cover image, application thumbnails and enlarged photo galleries. You  […]

Have you ever heard someone say, “If your nose is itchy, that means someone is talking about you?” If this old wives’ tale were true, then the administrators of highly engaged Facebook pages would be scratching all day long. The reason for this is the large amount of people talking about them, or in the terms of Facebook Insights, “People Talking About This.” You’ve seen the colorful graph looming above your Cover Photo in your Admin Panel, but have you been paying close attention to the numbers? The main ingredient to a high engagement ratio is the insight: People Talking  […]

Tackling both an eCommerce website and local business can be a difficult task, especially during the holiday shopping season. With the overabundance of big box online outlets, deep discounts, and free shipping, it’s hard to keep up with the big guys.

If you don’t have an eCommerce venue, don’t hit that “X” button just yet. We have some great material to help with your holiday sales, as well as an opportunity to get a taste of online retailing.

Special offers aren’t special if they’re the only way to buy

Exclusive offers are called exclusive for a reason- they’re great for  […]

This blog was originally posted in the resource section of the One Coast website. One Coast is the leading national sales and marketing company of wholesale gift, fashion accessories, and collegiate products. 

Mercy Auxiliary has owned Mercy Hospital Gift Shop of Springfield, Missouri since 1958. Through the years, relocations have created the need for a gift shop manager. Someone to buy product for the shop and manage the volunteers, among other tasks. This is a position Kym Priest feels blessed to hold.

The gift shop directly benefits the hospital. With the combination of yearly fundraisers and proceeds from the  […]

We’re excited to announce this guest blog post from Parable, a valued partner of ours and a leader in Christian retail. The Parable Group is a leading retail services provider specializing in print and digital marketing for independent Christian stores. For over 25 years Parable has continued to help independent stores buy, promote and sell products using data, technology and marketing expertise in the Christian market. For more information, contact Melanie Strouss (melanie.strouss@parable.com) or visit www.parablegroup.com. The Parable Group is based in San Luis Obispo, CA.

Running post-campaign reports from SnapRetail is always a good idea. You can find out  […]

Good news! Consumers like to talk to you. Yes, you heard that correctly- even the ones that will barely make eye contact when asked, “Is there anything I can help you with?”

According to a survey from MyBuys and the e-tailing Group, 55% of consumers say they are “most willing to share information with retailers in order to get a better shopping experience.” Your customers feel comfortable with face-to-face interaction and/or the secure shopping experience you may provide online, and they’re willing to relay that value by openly sharing their information. So what are you waiting for? Stop asking questions  […]

They say that to appreciate the good days, you need to go through a few bad ones. This applies to both your personal life AND your business. Sometimes a situation arises in retail where you need to do some damage control. The good news is that you can often use a bad situation to show your customers just how much you care about their loyalty and trust.

Recalls

Though a product recall is of no fault of yours, you do have the responsibility of alerting your customers of the recall and giving them the next steps to take. Recalls  […]