Snaptastic Blog

If our last set of retail success stories wasn’t enough to light your online marketing flame, we have some more that are sure to get you burning! Whether you’re getting started with email and social marketing or are looking for some fresh ideas to shake up your social community, our retailers have a success story for you.

Use meaningful subject lines

A meaningful subject line can really stick out amongst the many messages consumers receive daily. It’s also your first chance to grab your customer’s attention. Craft something that would make your customer feel good when reading.

Ta Da […]

You’ve been following other retail locations on Facebook and signing up to their mailing list but can only find yourself envious of their highly interactive community. “I can’t believe they received 25 shares and 32 likes on a picture of a cat!”

There’s no reason to be upset, because a few businesses are outperforming you on Facebook and through email. Use these retailers as inspiration to help you find exactly what your customers react to. Soon, they’ll be the ones jealous of your open rates and Facebook engagement.

Generate curiosity with interesting facts, humorous images and fun posts

The most  […]

When your storefront door opens and the bells start to chime, your initial reaction is to let out a warm welcome and greet your new or returning visitor. The personal interaction between customer and employee is sometimes the deciding factor between online vs. brick and mortar shopping. Welcoming someone new or thanking a loyal customer for visiting sets the stage for an exceptional shopping experience while laying the foundation for a meaningful relationship.

“Tell us something we don’t know!”

Certainly you’ve already mastered building customer relationships at a personal level or else you wouldn’t be where you are. But  […]

It’s that time of year again! Our 2012 Gift Bliss campaign will launch in November! SnapRetail will be featuring a month of Exclusive Offers showcasing some of the top gifts to give this season, and we want your feedback.

We realize that we work with a diverse group of retailers, from gift shops and pharmacies to hospital gift stores and boutiques! You all have different types of products you plan to market this season, so we want to hear from you. Tell us which categories you’d like to see featured in this year’s Gift Bliss campaign from the Facebook poll  […]

This blog was originally posted in the resource section of the One Coast website. One Coast is the leading national sales and marketing company of wholesale gift, fashion accessories, and collegiate products. 

Mercy Auxiliary has owned Mercy Hospital Gift Shop of Springfield, Missouri since 1958. Through the years, relocations have created the need for a gift shop manager. Someone to buy product for the shop and manage the volunteers, among other tasks. This is a position Kym Priest feels blessed to hold.

The gift shop directly benefits the hospital. With the combination of yearly fundraisers and proceeds from the  […]

We’re excited to announce this guest blog post from Parable, a valued partner of ours and a leader in Christian retail. The Parable Group is a leading retail services provider specializing in print and digital marketing for independent Christian stores. For over 25 years Parable has continued to help independent stores buy, promote and sell products using data, technology and marketing expertise in the Christian market. For more information, contact Melanie Strouss (melanie.strouss@parable.com) or visit www.parablegroup.com. The Parable Group is based in San Luis Obispo, CA.

Running post-campaign reports from SnapRetail is always a good idea. You can find out  […]

By: Amy Hanson – Business Alliance Specialist, One Step Retail Solutions

While the overall economic atmosphere is still a bit of a mixed bag and the economy is not yet “flourishing”, statistics indicate that consumers are becoming increasingly confident and many industries are stably picking up. Retail sales are projected to increase 6% in 2012 and the projections are also looking positive for the coming holiday season.

On the business front, most are remaining cautious and it is projected to remain so through the remainder of 2012.

The question should be asked, (from a business stand point) could it  […]

Whittle World planes, trains and automobiles. Stamps, stickers and painting supplies. Dollhouses, Beeposh, Trunki and puppets.

There’s no question about it. Melissa & Doug has an extensive line of fun, innovative and educational products for children of all ages.  Its emphasis on value, quality and design puts Melissa & Doug products in a category all their own.

For more than 20 years, Melissa & Doug has dedicated itself to providing products that aren’t only stimulating but are also safe for children, too.  Before any products are put out to market, you can rest assured  […]

Good news! Consumers like to talk to you. Yes, you heard that correctly- even the ones that will barely make eye contact when asked, “Is there anything I can help you with?”

According to a survey from MyBuys and the e-tailing Group, 55% of consumers say they are “most willing to share information with retailers in order to get a better shopping experience.” Your customers feel comfortable with face-to-face interaction and/or the secure shopping experience you may provide online, and they’re willing to relay that value by openly sharing their information. So what are you waiting for? Stop asking questions  […]

Twitter users have something to say in 140 characters or less, more than 340 million times per day. There must be a lot to talk about in such brevity, huh? This kind of communication is happening between 500 million Twitter users that feel the need to be connected to people and brands in a personal way.

Whether you are one of these brands is up to you. The first question you want to ask before reading on: Are my customers part of that 500 million? A great way to find out is to take a look at Twitter users in  […]