Snaptastic Blog

If our last set of retail success stories wasn’t enough to light your online marketing flame, we have some more that are sure to get you burning! Whether you’re getting started with email and social marketing or are looking for some fresh ideas to shake up your social community, our retailers have a success story for you.

Use meaningful subject lines

A meaningful subject line can really stick out amongst the many messages consumers receive daily. It’s also your first chance to grab your customer’s attention. Craft something that would make your customer feel good when reading.

Ta Da […]

What if there was a way to capture customer email addresses just by talking to your Facebook community? Don’t ponder that question, silly, there is a way! It all starts with your SnapRetail account and ends with a little you. We’ll show you a few tricks to grow your list while sparking social interaction at the same time.

The Challenge

There wouldn’t be a need to gain more subscribers if there wasn’t a challenge. More customer email addresses can lead to more sales, more likes, more store traffic, more impressions for your brand and a whole lot… well, more!  […]

You’ve been following other retail locations on Facebook and signing up to their mailing list but can only find yourself envious of their highly interactive community. “I can’t believe they received 25 shares and 32 likes on a picture of a cat!”

There’s no reason to be upset, because a few businesses are outperforming you on Facebook and through email. Use these retailers as inspiration to help you find exactly what your customers react to. Soon, they’ll be the ones jealous of your open rates and Facebook engagement.

Generate curiosity with interesting facts, humorous images and fun posts

The most  […]

Let’s face it; images are much cooler than boring text, especially when it comes to marketing. In the media-rich world we live in, it’s hard to grab your consumers’ attention without the use of imagery. Pinterest and Instagram really set the stage for the emergence of image-centric social networks. Even Twitter, where your avatar was the only visible image, has become enriched with the addition of the Header Image and extended Tweets that display full images. Facebook has also been on trend with multiple new developments of their gallery features, cover image, application thumbnails and enlarged photo galleries. You  […]

Have you ever heard someone say, “If your nose is itchy, that means someone is talking about you?” If this old wives’ tale were true, then the administrators of highly engaged Facebook pages would be scratching all day long. The reason for this is the large amount of people talking about them, or in the terms of Facebook Insights, “People Talking About This.” You’ve seen the colorful graph looming above your Cover Photo in your Admin Panel, but have you been paying close attention to the numbers? The main ingredient to a high engagement ratio is the insight: People Talking  […]

Good news! Consumers like to talk to you. Yes, you heard that correctly- even the ones that will barely make eye contact when asked, “Is there anything I can help you with?”

According to a survey from MyBuys and the e-tailing Group, 55% of consumers say they are “most willing to share information with retailers in order to get a better shopping experience.” Your customers feel comfortable with face-to-face interaction and/or the secure shopping experience you may provide online, and they’re willing to relay that value by openly sharing their information. So what are you waiting for? Stop asking questions  […]

If we had a penny for every time we heard that you don’t have enough hours in the day to market your business online, well, we’d have a lot of pennies! And who wants pennies when you can have dollars? Social media and email marketing has proven to increase brand awareness, provoke word of mouth, and generate store traffic  as long as you invest enough time and resources.

You’re reading our blog so you obviously have the resources, now all you need is the time. We’re going to give you some simple steps to knock out your social media  […]

“I read somewhere that you have to pay for your fans to see your business’s Facebook posts. Please tell me this isn’t true!” We wish we could answer that question with the cliché, “Don’t believe everything you read,” but unfortunately there is some truth to this. Before you go un-publishing your business page in loathing toward the social media ogre, keep in mind we did say “some” truth.

Bad news for those who like good news

So let’s rip off the band aid and give you the bad news first. Multiple studies on small, medium, and large brand pages have  […]

Developing the perfect combination of daily Facebook posts can be a tricky task. There is no “go-to” variety of content that every small business should follow. However, there is one rule that has proven to be successful among retailers like you. SnapRetail has developed the 70/20/10 rule to aid retailers in creating an active and exciting Facebook presence.

It’s important to be in front of your customers as much as you can, especially to stay competitive. Big box stores are posting daily, even sending out daily emails. The great thing independents have over big box is they can be more  […]

I’ve had the opportunity to speak about social media marketing to thousands of independent retailers across the country over the past few years. The biggest excuse I hear as to why retailers don’t use social media to market their stores (next to not having enough time) is, “I just don’t understand it!” Some might argue that this statement is not an excuse but rather a fact; however I consider it an excuse based on the context it’s used in. Retailers say, “I don’t understand it,” “I don’t care” and, my favorite, “I’m a dinosaur, I just don’t get it!” But  […]