Snaptastic Blog

We’re living during a time when being connected is a way of life. It’s also critical to business. Everyone needs some time to unplug from it all and with SnapRetail you can enjoy that relaxation while your marketing doesn’t have to go MIA.

At the beginning of the year, SnapRetail released the Calendar and it has been wildly successful. From the Idea Bar, helping you think of creative posts or emails when all you can think of is your bottom line, to the ease of visualizing your marketing plan at a glance, retailers are loving it.

With the 4th of  […]

With the summer Olympics starting next month, I wonder if there is enough time to send in a proposal for a new event:  The Art of Picture Frame Manufacturing.

Well, I doubt it.  But, if we had the time, I’m willing to bet that Malden International Designs would take the gold every time.  After all, Malden is the exclusive vendor for the Hallmark Gold Crown frame program.

Malden is no stranger to winning.  In fact, for the last SEVEN consecutive years, it has been voted as the Number ONE Frame Company by Giftbeat.  Seven years at NUMBER ONE!  What an  […]

Memorial Day is such an awesome holiday. It’s the first holiday that most companies celebrate since Christmas and the long weekend is long overdue. The weather is usually nice so pools, grills, and family and friends join together to celebrate. Most of all, we take time to recognize the men and women in the armed services who have given their lives up for the freedom of our country.

Many retailers have a sale or a few to capitalize on the good moods of their shoppers. But what else can you do to set your store apart from the rest? We  […]

By Jennifer Slaughter, C.R. Gibson/iota

Away we go into the lazy, hazy days of summer. It’s the perfect time to relax and put your feet up, right? Not quite… It’s time to get your marketing house in order! SnapRetail and its TrafficBuilder program have important tools that you can use over the summer months to get noticed and drive traffic to your store.

By embracing the connectivity of technology and the power of social media, you can easily coordinate your efforts. Let’s take a look at some summer trends and how they tie in to your complete  […]

You know how important your customers are – they’re your lifeline. But it can be hard to think of new ways to listen and serve them, aside from ordering more of their favorite brands and merchandise. The truth is that excellent customer service lays in how you listen and adapt to customer feedback. And the secret is how rewarding it can be for you and your business.

The first step is to elicit customer feedback. It can be as simple as training your employees to ask the customers how they’re shopping experience is going. But let’s be honest, when you’re the customer  […]

Big ideas are the starting blocks to success. You know that; you had your big idea to open your business! Are you like so many entrepreneurs who find a shortage of “brainstorming time”? You’re so busy with running your store and staying afloat on your marketing to-do’s, coming up with that big idea for marketing is likely the last thing on your mind. We want to change that, and we’re also here to help!

Social media, email marketing and in-store events and promos are all areas where brainstorming can help grow your business. Here’s  […]

Don’t worry, SnapRetail has something up our sleeves for all of you fabulous retailers, but what’s even more important than rewarding you directly? Helping you reward YOUR customers!

Here’s a little list of ideas for Customer Appreciation Month that you can use to show your customer how much you love them:

• Hold an easy, impromptu contest. Contests and sweepstakes don’t need to be these huge, orchaestrated events! Sure, they should be clean and straight-forward but don’t over-plan, only to be disappointed at the possible lackluster result. Designate a handful of days (maybe 3-5) for the rest of April to post a

 […]

March 20 wasn’t just the first day of spring; it was a day that will be remembered as one of the most revolutionary days in SnapRetail history.

The SnapRetail Calendar became a fully integrated feature of TrafficBuilder.

What once began as a paper calendar given to retailers at AmericasMart in Atlanta last July, quickly turned into one of our retailers’ most anticipated emails when we began to send a digital version the calendar.  Now, it has blossomed into the best way for retailers to manage their marketing plan.

The Calendar makes it even easier to plan, create and send  […]

As busy retailers, you’re juggling the books, buying products, cleaning the store, dealing with your employees and now you have to be poised in your marketing efforts? When does it end? It doesn’t end, but SnapRetail is here to help you with your marketing so it can be smart, strategic, quick and effective.

One of the resources we offer is our free newsletter, SnapAdvisor. The content varies with every issue so you get well-rounded advise on how to use marketing to increase traffic in your stores and increase sales.

A major flub retailers make is not taking advantage of the  […]

There’s no doubt that one of the standout features of TrafficBuilder is the vast library of vendor content.

Because of this, when we announced that nearly a dozen new vendors joined TrafficBuilder in the last two months, we made headlines throughout the retail industry.

Product images and other marketing content from DEMDACO/Willow Tree, Giftcraft, burton + BURTON and more will be added to TrafficBuilder within the next few weeks, if not already!

We aren’t the only ones who are excited about our new partnerships.  Various publications such as Gifts and Decorative Accessories, Home Accents Today, Gift Shop  […]