Snaptastic Blog

Everyone is connected to their smartphones these days. People are constantly surfing the internet, networking with colleagues, and chatting with friends on their mobile devices.

So, instead of focusing solely on traditional online marketing practices, progressive small businesses are branching out by adopting new mobile marketing practices. There are numerous new ways to access consumers throughout the day as they use their mobile devices.

Create a Mobile App

Mobile Applications are a dime a dozen these days, and smartphone users love them. There are numerous types of apps you can adopt in order to market your company.

• Content-based apps

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Let’s face it; images are much cooler than boring text, especially when it comes to marketing. In the media-rich world we live in, it’s hard to grab your consumers’ attention without the use of imagery. Pinterest and Instagram really set the stage for the emergence of image-centric social networks. Even Twitter, where your avatar was the only visible image, has become enriched with the addition of the Header Image and extended Tweets that display full images. Facebook has also been on trend with multiple new developments of their gallery features, cover image, application thumbnails and enlarged photo galleries. You  […]

If we had a penny for every time we heard that you don’t have enough hours in the day to market your business online, well, we’d have a lot of pennies! And who wants pennies when you can have dollars? Social media and email marketing has proven to increase brand awareness, provoke word of mouth, and generate store traffic  as long as you invest enough time and resources.

You’re reading our blog so you obviously have the resources, now all you need is the time. We’re going to give you some simple steps to knock out your social media  […]

Twitter users have something to say in 140 characters or less, more than 340 million times per day. There must be a lot to talk about in such brevity, huh? This kind of communication is happening between 500 million Twitter users that feel the need to be connected to people and brands in a personal way.

Whether you are one of these brands is up to you. The first question you want to ask before reading on: Are my customers part of that 500 million? A great way to find out is to take a look at Twitter users in  […]

We’re living during a time when being connected is a way of life. It’s also critical to business. Everyone needs some time to unplug from it all and with SnapRetail you can enjoy that relaxation while your marketing doesn’t have to go MIA.

At the beginning of the year, SnapRetail released the Calendar and it has been wildly successful. From the Idea Bar, helping you think of creative posts or emails when all you can think of is your bottom line, to the ease of visualizing your marketing plan at a glance, retailers are loving it.

With the 4th of  […]

Don’t worry, SnapRetail has something up our sleeves for all of you fabulous retailers, but what’s even more important than rewarding you directly? Helping you reward YOUR customers!

Here’s a little list of ideas for Customer Appreciation Month that you can use to show your customer how much you love them:

• Hold an easy, impromptu contest. Contests and sweepstakes don’t need to be these huge, orchaestrated events! Sure, they should be clean and straight-forward but don’t over-plan, only to be disappointed at the possible lackluster result. Designate a handful of days (maybe 3-5) for the rest of April to post a

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By Ashley Borecky

Color affects people more than you might think.  Perfectly paired color combos can perk up your sales and create lively displays.  With just a basic understanding of color theory and a little background of color psychology, you’ll be on your way to a better looking store.

Most people know that there are warm colors and cool colors.  But what some people forget is that there are more pairing options than just sticking to a simple warm palette or cool palette.  Let’s start with the basics.

You have three primary colors – Red, Yellow, and Blue.  These colors  […]

Having a hard time with this mid-week hump? It’s OK, me too

Besides hitting up Starbucks, one of my favorite ways to combat the Wednesday grind is by getting a little distracted, but in a helpful way. Switch gears from your regular routine with information that is helpful to you and/or your business. Here are 5 bits that I recommend you turn your attention to…

1. Watch the video for SnapRetail’s new feature, The Calendar – it makes your email and social media marketing a Snap. The at-a-glance view makes marketing familiar and allows you to plan and schedule the months

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Changes aren’t always fun or exciting. Each time Facebook undergoes a change, whether big or small, they always deal with some confusion or backlash, but in the grand scheme, users don’t leave and we all adapt. We continue to sign on each day and interact with our virtual communities. When I chose my career path to be in social media, I knew that change would be the main ingredient. But that’s just one of the reasons I chose it – it’s so exciting!!

I also know that social media marketing is often times a big enough task to manage and  […]

On Valentine’s Day, you just want to be with the ones you love. Sadly, we can’t be with each and every one of our retailers today, and sending flowers to all of you would get pretty expensive! So we decided that a declaration of our love might be a little bit better. Here are just a couple of reasons why we love you just the way you are, retailers:

You’re honest: We truly value your feedback on our services. It helps us improve and, in turn, make your lives easier! We love that you tell us what you’re thinking so  […]