Snaptastic Blog

I’ve had the opportunity to speak about social media marketing to thousands of independent retailers across the country over the past few years. The biggest excuse I hear as to why retailers don’t use social media to market their stores (next to not having enough time) is, “I just don’t understand it!” Some might argue that this statement is not an excuse but rather a fact; however I consider it an excuse based on the context it’s used in. Retailers say, “I don’t understand it,” “I don’t care” and, my favorite, “I’m a dinosaur, I just don’t get it!” But  […]

We’re living during a time when being connected is a way of life. It’s also critical to business. Everyone needs some time to unplug from it all and with SnapRetail you can enjoy that relaxation while your marketing doesn’t have to go MIA.

At the beginning of the year, SnapRetail released the Calendar and it has been wildly successful. From the Idea Bar, helping you think of creative posts or emails when all you can think of is your bottom line, to the ease of visualizing your marketing plan at a glance, retailers are loving it.

With the 4th of  […]

I’ve had the pleasure of calling myself a Snapper for quite a while now, but winter 2012 marked my first market season. I traveled to Atlanta and Dallas to meet our retailers, help teach them about email and social media and share all of the ways Snap is working to help them and their business. The last two weeks have been a whirlwind, but I’m happy to say my first two markets were a great experience, thanks to the wonderful people I met along the way. I have a few things to confess, though:

Confession: I work in a digital  […]

If you’re new to social sites like Facebook and Twitter and are trying to understand how to market your store effectively, you are not alone. Thousands of retailers across the country are trying to learn how these tools relate to their business and how they can use them to compete with big box stores; increasing foot traffic and sales. Here are 5 tips to help you get started with your social media efforts.

1. Pictures! If you don’t have a phone with a built in camera, make sure you bring your digital camera into the store, because you’re going to  […]