Snaptastic Blog

We’re living during a time when being connected is a way of life. It’s also critical to business. Everyone needs some time to unplug from it all and with SnapRetail you can enjoy that relaxation while your marketing doesn’t have to go MIA.

At the beginning of the year, SnapRetail released the Calendar and it has been wildly successful. From the Idea Bar, helping you think of creative posts or emails when all you can think of is your bottom line, to the ease of visualizing your marketing plan at a glance, retailers are loving it.

With the 4th of  […]

When you embarked on your business, you knew there would be times when you had to wear many hats. When social media became a business initiative and something you couldn’t survive without, you still took it on. YOU are the brave independent retailer. Not only do you have SnapRetail on your side, enthusiastically wanting to help you but you have, aha, your employees. Yes, they too can help you with social media. Getting your employees involved is so valuable. It helps create that sense of community, even in the virtual space. Your customers come to know and love your team  […]

Memorial Day is such an awesome holiday. It’s the first holiday that most companies celebrate since Christmas and the long weekend is long overdue. The weather is usually nice so pools, grills, and family and friends join together to celebrate. Most of all, we take time to recognize the men and women in the armed services who have given their lives up for the freedom of our country.

Many retailers have a sale or a few to capitalize on the good moods of their shoppers. But what else can you do to set your store apart from the rest? We  […]

You know how important your customers are – they’re your lifeline. But it can be hard to think of new ways to listen and serve them, aside from ordering more of their favorite brands and merchandise. The truth is that excellent customer service lays in how you listen and adapt to customer feedback. And the secret is how rewarding it can be for you and your business.

The first step is to elicit customer feedback. It can be as simple as training your employees to ask the customers how they’re shopping experience is going. But let’s be honest, when you’re the customer  […]

Guest Post by Becky Tyre

It doesn’t take a chain-store budget to create effective displays. Good visual merchandising starts with a creative concept and evolves with well-placed merchandise and a resourceful, inspired team.

Nothing says SPRING like flowers. Add a garden hose and watering can and all that’s missing is water. But, with a little creativity, some rope or ribbons,  you can almost hear it pour.

Representing liquidity in a display creates an illusion of movement that naturally draws the eye  […]

Big ideas are the starting blocks to success. You know that; you had your big idea to open your business! Are you like so many entrepreneurs who find a shortage of “brainstorming time”? You’re so busy with running your store and staying afloat on your marketing to-do’s, coming up with that big idea for marketing is likely the last thing on your mind. We want to change that, and we’re also here to help!

Social media, email marketing and in-store events and promos are all areas where brainstorming can help grow your business. Here’s  […]

Don’t worry, SnapRetail has something up our sleeves for all of you fabulous retailers, but what’s even more important than rewarding you directly? Helping you reward YOUR customers!

Here’s a little list of ideas for Customer Appreciation Month that you can use to show your customer how much you love them:

• Hold an easy, impromptu contest. Contests and sweepstakes don’t need to be these huge, orchaestrated events! Sure, they should be clean and straight-forward but don’t over-plan, only to be disappointed at the possible lackluster result. Designate a handful of days (maybe 3-5) for the rest of April to post a

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By Ashley Borecky

Color affects people more than you might think.  Perfectly paired color combos can perk up your sales and create lively displays.  With just a basic understanding of color theory and a little background of color psychology, you’ll be on your way to a better looking store.

Most people know that there are warm colors and cool colors.  But what some people forget is that there are more pairing options than just sticking to a simple warm palette or cool palette.  Let’s start with the basics.

You have three primary colors – Red, Yellow, and Blue.  These colors  […]

Having a hard time with this mid-week hump? It’s OK, me too

Besides hitting up Starbucks, one of my favorite ways to combat the Wednesday grind is by getting a little distracted, but in a helpful way. Switch gears from your regular routine with information that is helpful to you and/or your business. Here are 5 bits that I recommend you turn your attention to…

1. Watch the video for SnapRetail’s new feature, The Calendar – it makes your email and social media marketing a Snap. The at-a-glance view makes marketing familiar and allows you to plan and schedule the months

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Changes aren’t always fun or exciting. Each time Facebook undergoes a change, whether big or small, they always deal with some confusion or backlash, but in the grand scheme, users don’t leave and we all adapt. We continue to sign on each day and interact with our virtual communities. When I chose my career path to be in social media, I knew that change would be the main ingredient. But that’s just one of the reasons I chose it – it’s so exciting!!

I also know that social media marketing is often times a big enough task to manage and  […]