Snaptastic Blog

Creative brainstorming is a complicated process. It seems like an easy concept to dedicate a part of your day to thinking up fun, profitable and unique ways to engage your customers online. But when you’ve got more pressing things on your plate, doing ANY creative thinking can get tricky.

We hear it from retailers over and over again:

“I don’t know what to say on Facebook and in emails.”

So, we put on our creative thinking caps, and out of OUR brainstorming session came the Idea Calendar and Idea Bar. Each month, we load up the calendar with social media  […]

So, you’ve decided that you want to send an email to your customers, and you’ve picked out the perfect template. But, your email won’t be much of a door buster if you don’t include compelling and creative copy.

The first step in finding the right words is to figure out the message you’re trying to get out to customers. Are you promoting a sidewalk sale that is a few days away? Reminding customers that it’s the last day to save on an introductory product offer? Sending a friendly newsletter? What you write and how you write it both depend on the reason  […]

They say that to appreciate the good days, you need to go through a few bad ones. This applies to both your personal life AND your business. Sometimes a situation arises in retail where you need to do some damage control. The good news is that you can often use a bad situation to show your customers just how much you care about their loyalty and trust.

Recalls

Though a product recall is of no fault of yours, you do have the responsibility of alerting your customers of the recall and giving them the next steps to take. Recalls  […]

If your store has been around for a few years, you probably have customers who have been loyal shoppers for quite a while. Many of these customers are part of the Baby Boomer generation and respond well to more traditional marketing and advertising.

But there is a new generation in town. When young adults born after the early 1980’s reach 18, they are grouped into a category called “Millennials” or “Generation Y.” Why is it important to focus on this group of customers? While ten years ago they may have been running around your store asking their parents to purchase  […]

On Valentine’s Day, you just want to be with the ones you love. Sadly, we can’t be with each and every one of our retailers today, and sending flowers to all of you would get pretty expensive! So we decided that a declaration of our love might be a little bit better. Here are just a couple of reasons why we love you just the way you are, retailers:

You’re honest: We truly value your feedback on our services. It helps us improve and, in turn, make your lives easier! We love that you tell us what you’re thinking so  […]

Looking for that perfect blend of comfort and style? Scene Weaver focuses on textiles and decorative accessories to make each and every day that perfect combination of cozy and chic. Be sure to browse their online catalogs and our MarketPlace for the latest spring releases from Scene Weaver and their baby line, Pickles. Don’t miss out on their wide variety of throws, towels, pillows and more!

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I’ve had the pleasure of calling myself a Snapper for quite a while now, but winter 2012 marked my first market season. I traveled to Atlanta and Dallas to meet our retailers, help teach them about email and social media and share all of the ways Snap is working to help them and their business. The last two weeks have been a whirlwind, but I’m happy to say my first two markets were a great experience, thanks to the wonderful people I met along the way. I have a few things to confess, though:

Confession: I work in a digital  […]

Great customer service is essential when it comes to building an excellent reputation for your business. According to customer service speaker Shep Hyken, 78% of consumers have decided not to go through with a purchase because of poor customer service. It’s long been known that treating your customer right is the best way to keep that customer for life.

But how does this translate into social media? Here are three tips to customer service success!

Check In Regularly

Customers use Facebook pages as a way to reach out to you – it’s important to respond! You would never let an  […]

So you want to run a contest on Facebook? Fantastic! Contests are a great way to get customers involved with your page and to create some buzz about your company. But before you go planning out your campaign, you should know that there are some rules.

Facebook created these rules so that they could not be held financially responsible for any issues that come out of a businesses’ Facebook contest. What can happen to you if you choose not to follow Facebook’s promotion guidelines? Facebook can shut down your page completely! Some rules may be meant to be broken, but these  […]

If I presented a graphic to you of a black checkmark with the words “Just Do It” written below, what would be the first thing to pop into your head? I hope it would be Nike! How about a double arch sitting atop the words “I’m Lovin’ It”? You’d better be getting a craving for some McDonald’s fries. You don’t win a prize for guessing these popular brands correctly, but you DO get a lesson in social media branding.

Just as your personal social media profiles are outlets for you to express who you are and what you stand for,  […]