Let’s face it; images are much cooler than boring text, especially when it comes to marketing. In the media-rich world we live in, it’s hard to grab your consumers’ attention without the use of imagery. Pinterest and Instagram really set the stage for the emergence of image-centric social networks. Even Twitter, where your avatar was the only visible image, has become enriched with the addition of the Header Image and extended Tweets that display full images. Facebook has also been on trend with multiple new developments of their gallery features, cover image, application thumbnails and enlarged photo galleries. You can’t afford being the wallflower brand that posts and tweets a boring batch of text while your competitors are dancing with customers and taking pictures. We’ll show you how to gather up enough photos to keep your audience interacting with your social community daily.
Don’t just search for images when it’s time to schedule your social marketing for the week. Create a folder and collect any images you think will resonate well with your audience.
Here are some resources:
- Pinterest: You don’t have to use Pinterest for business to utilize its large array of images. You can log in to your personal account and search and save images to post and/or tweet later as your business. Posters, visual quotes, ecards (appropriate ones of course), and memes, receive the best interaction across all mediums. Begin by saving some of these for later and, when you do, always be sure to think like your customer. Just because you think something is funny or cute does not mean your customers do.
- Google Images: This one is a no-brainer, but you should be careful what you use the image for. There are a lot of grey areas when it comes to sharing someone else’s images within social media. In most cases, you won’t be punished for social sharing, but be sure to quickly scan the footer of the image you’d like to use, in case it includes an explicit copyright notice. Google images are great when finding a visual to include with a text post due to the ease of search.
- SnapRetail Vendor Images: If you’re a SnapRetail subscriber, be sure to partner with any vendors you carry in our system to gain access to all of their product images and marketing materials. You can save any of these images to your computer to pin, post and tweet later.
- Take your own: You don’t need to be a professional photographer to take good enough pictures to share with your social community. Like we said before, they’d much rather see your own photos than boring text. Snap some photos of a fun display, a staff member, new arrivals, customer interaction (be sure to ask their permission), community events and even your dog!
The bottom line is that photos receive the best engagement on social platforms. Make a habit to add to your “Social Sharing” images folder regularly in order to ensure rich content for every day of the week. Step back from that wall and enjoy engaging with customers in a new and imaginative way. In the case of social media, a picture can be worth a thousand customers.