Snaptastic Blog

Whittle World planes, trains and automobiles. Stamps, stickers and painting supplies. Dollhouses, Beeposh, Trunki and puppets.

There’s no question about it. Melissa & Doug has an extensive line of fun, innovative and educational products for children of all ages.  Its emphasis on value, quality and design puts Melissa & Doug products in a category all their own.

For more than 20 years, Melissa & Doug has dedicated itself to providing products that aren’t only stimulating but are also safe for children, too.  Before any products are put out to market, you can rest assured  […]

You’ve just hit send on that beautifully designed email and are confident that its journey through the World Wide Web will conclude in your customer’s inbox. And since your customer’s email inbox isn’t very populated, there’s a good chance they will open your email which will entice a visit to your store.

Unfortunately the reality of email marketing isn’t that simple. The good news is that it can be with just a few more steps that begin and end with your campaign reports. All email marketing software should have the capability to check the performance of your email campaigns including  […]

Good news! Consumers like to talk to you. Yes, you heard that correctly- even the ones that will barely make eye contact when asked, “Is there anything I can help you with?”

According to a survey from MyBuys and the e-tailing Group, 55% of consumers say they are “most willing to share information with retailers in order to get a better shopping experience.” Your customers feel comfortable with face-to-face interaction and/or the secure shopping experience you may provide online, and they’re willing to relay that value by openly sharing their information. So what are you waiting for? Stop asking questions  […]

So, you’ve decided that you want to send an email to your customers, and you’ve picked out the perfect template. But, your email won’t be much of a door buster if you don’t include compelling and creative copy.

The first step in finding the right words is to figure out the message you’re trying to get out to customers. Are you promoting a sidewalk sale that is a few days away? Reminding customers that it’s the last day to save on an introductory product offer? Sending a friendly newsletter? What you write and how you write it both depend on the reason  […]

Surely you’ve heard of the super sharable, highly contagious, photo fanatical mobile application, Instagram. Instagram is a photo-sharing program which allows you to add creative filters to images and share them on social networks. Unlike other social networks you don’t actually have an Instagram profile online like you do with Facebook or Twitter, but can emulate one with the third party service, Gramfeed. Regardless of your familiarity, this app is taking the social scene by storm and your business should be eager to chase it. If you haven’t already caught the Instagram fever you can easily download the app from the  […]

They say that to appreciate the good days, you need to go through a few bad ones. This applies to both your personal life AND your business. Sometimes a situation arises in retail where you need to do some damage control. The good news is that you can often use a bad situation to show your customers just how much you care about their loyalty and trust.

Recalls

Though a product recall is of no fault of yours, you do have the responsibility of alerting your customers of the recall and giving them the next steps to take. Recalls  […]

If we had a penny for every time we heard that you don’t have enough hours in the day to market your business online, well, we’d have a lot of pennies! And who wants pennies when you can have dollars? Social media and email marketing has proven to increase brand awareness, provoke word of mouth, and generate store traffic  as long as you invest enough time and resources.

You’re reading our blog so you obviously have the resources, now all you need is the time. We’re going to give you some simple steps to knock out your social media  […]

“I read somewhere that you have to pay for your fans to see your business’s Facebook posts. Please tell me this isn’t true!” We wish we could answer that question with the cliché, “Don’t believe everything you read,” but unfortunately there is some truth to this. Before you go un-publishing your business page in loathing toward the social media ogre, keep in mind we did say “some” truth.

Bad news for those who like good news

So let’s rip off the band aid and give you the bad news first. Multiple studies on small, medium, and large brand pages have  […]

Developing the perfect combination of daily Facebook posts can be a tricky task. There is no “go-to” variety of content that every small business should follow. However, there is one rule that has proven to be successful among retailers like you. SnapRetail has developed the 70/20/10 rule to aid retailers in creating an active and exciting Facebook presence.

It’s important to be in front of your customers as much as you can, especially to stay competitive. Big box stores are posting daily, even sending out daily emails. The great thing independents have over big box is they can be more  […]