Snaptastic Blog

Twitter users have something to say in 140 characters or less, more than 340 million times per day. There must be a lot to talk about in such brevity, huh? This kind of communication is happening between 500 million Twitter users that feel the need to be connected to people and brands in a personal way.

Whether you are one of these brands is up to you. The first question you want to ask before reading on: Are my customers part of that 500 million? A great way to find out is to take a look at Twitter users in  […]

Fair Trade.  It’s a phrase that has become quite popular in recent years as more and more people begin to evaluate their ability to impact the world.  Social awareness and the idea of a global community are on the rise, and Fair Trade has played a significant role in this movement.  But what does Fair Trade really mean and how does it affect retail?

“Fair Trade is a trading partnership, based on dialogue, transparency and respect that seeks greater equity in international trade.  It contributes to sustainable development by offering better trading conditions to, and securing the rights of,  […]

If your store has been around for a few years, you probably have customers who have been loyal shoppers for quite a while. Many of these customers are part of the Baby Boomer generation and respond well to more traditional marketing and advertising.

But there is a new generation in town. When young adults born after the early 1980’s reach 18, they are grouped into a category called “Millennials” or “Generation Y.” Why is it important to focus on this group of customers? While ten years ago they may have been running around your store asking their parents to purchase  […]

I’ve had the opportunity to speak about social media marketing to thousands of independent retailers across the country over the past few years. The biggest excuse I hear as to why retailers don’t use social media to market their stores (next to not having enough time) is, “I just don’t understand it!” Some might argue that this statement is not an excuse but rather a fact; however I consider it an excuse based on the context it’s used in. Retailers say, “I don’t understand it,” “I don’t care” and, my favorite, “I’m a dinosaur, I just don’t get it!” But  […]