Snaptastic Blog

Memorial Day is such an awesome holiday. It’s the first holiday that most companies celebrate since Christmas and the long weekend is long overdue. The weather is usually nice so pools, grills, and family and friends join together to celebrate. Most of all, we take time to recognize the men and women in the armed services who have given their lives up for the freedom of our country.

Many retailers have a sale or a few to capitalize on the good moods of their shoppers. But what else can you do to set your store apart from the rest? We  […]

By Jennifer Slaughter, C.R. Gibson/iota

Away we go into the lazy, hazy days of summer. It’s the perfect time to relax and put your feet up, right? Not quite… It’s time to get your marketing house in order! SnapRetail and its TrafficBuilder program have important tools that you can use over the summer months to get noticed and drive traffic to your store.

By embracing the connectivity of technology and the power of social media, you can easily coordinate your efforts. Let’s take a look at some summer trends and how they tie in to your complete  […]

You know how important your customers are – they’re your lifeline. But it can be hard to think of new ways to listen and serve them, aside from ordering more of their favorite brands and merchandise. The truth is that excellent customer service lays in how you listen and adapt to customer feedback. And the secret is how rewarding it can be for you and your business.

The first step is to elicit customer feedback. It can be as simple as training your employees to ask the customers how they’re shopping experience is going. But let’s be honest, when you’re the customer  […]

Guest Post by Becky Tyre

It doesn’t take a chain-store budget to create effective displays. Good visual merchandising starts with a creative concept and evolves with well-placed merchandise and a resourceful, inspired team.

Nothing says SPRING like flowers. Add a garden hose and watering can and all that’s missing is water. But, with a little creativity, some rope or ribbons,  you can almost hear it pour.

Representing liquidity in a display creates an illusion of movement that naturally draws the eye  […]