Snaptastic Blog

By Traci Tarquinio

Use vibrant colors to spring ahead! Your customers are ready to be inspired and energized. Why not use the most popular color trends to entice them to buy now? These colors are a must for consumers to update their home, wardrobe, mood and lifestyle! Who wouldn’t want to shine this spring?!!

2012 is an especially exciting year for color as consumers are looking to experiment with new looks while creating powerful statements. They continue to introduce more colors in to their life. You will be the color expert as you introduce these new hues in to your store to help your customers embrace a new experience.

A preview of the most prominent colors for 2012 reported by Pantone. “For over 18 years, Pantone, the global authority on color, has surveyed the designers of New York Fashion Week and beyond to bring you the season’s most important color trends.” - Leatrice Eiseman Pantone Color Institute / Nanette Lepore New York Fashion Week

Tangerine Tango (2012 Pantone Color of the Year): Enticing juicy orange - Vivacious and appealing - A jolt of energy

Solar Power: Radiant - Warm - Cheerful

Bellflower Ornamental purple: Uniqueness - Creativity

Cabaret: Sexy - Sensual - Intense - Rosy-Red

Sodalite Blue: Classic - Calming - Dependable

Cockatoo Tactile blue-green: Whimsical - Makes a statement

Margarita Piquant yellow-green: Lifts spirits - Refreshing - Stimulating

Sweet Lilac: Blossoming garden - Fresh scents - Delicate pinkish lilac - Romance

Driftwood: Natural - Blend of beige and gray - Slightly weathered feel

You are now ready to draw customers in with the strongest colors of the season! We have learned through retail studies that the strongest and most persuasive visual cue for a consumer is COLOR. When merchandising and marketing new products to your customers, it is critical to consider that consumers prioritize visual appearance and color above sound, smell and texture to influence purchases.

We look forward to writing next month’s column. Be on the look out for…How you can make money with profitable Daily Offers! Based on the success of SnapFinds, a daily offer program that encourages your customers to buy local, SnapRetail will be opening up participation on a broader basis for January. Click here if you’re interested!

Thank you for all of your interest and questions that you have sent to our Merchandising Team. Continue to email us at Merchandising@snapretail.com

Reported by Pantone LLC  and according to a company release the top colors for 2012 by Pantone LLC.