Snaptastic Blog

By Jeanne Bliss, Customer Service Expert

By understanding what motivates its “fashionista” customers, Zara has changed the definition of success in fashion retail. Customers make an average 17 annual store visits, compared to 4 visits for other retailers. The Zara “habit” that keeps customers coming through their door results in more products sold at full retail: nearly 85 percent of Zara’s inventory sells at full price, compared to a retail average of 40 percent. Most important, because customers are Zara’s sales force, advertising is hardly necessary—it’s a mere .3 percent of sales, compared to competitors’ 3 to 4 percent.

Pulling  […]

If I presented a graphic to you of a black checkmark with the words “Just Do It” written below, what would be the first thing to pop into your head? I hope it would be Nike! How about a double arch sitting atop the words “I’m Lovin’ It”? You’d better be getting a craving for some McDonald’s fries. You don’t win a prize for guessing these popular brands correctly, but you DO get a lesson in social media branding.

Just as your personal social media profiles are outlets for you to express who you are and what you stand for,  […]