Snaptastic Blog

Just like dinosaurs, chivalry, and cursive writing, paper money is slowly becoming extinct. Credit and debit cards are replacing the greenback as the favored form of payment for both large purchases and small. I have been forced to buy a 99 cent cup of coffee with my debit card for lack of other payment with the excuse that “I never carry cash anymore.” What does this mean to retailers? Well, you better accept plastic or you won’t be getting any green…even if it’s the electronic kind. That said, the cost of accepting credit card payments is not small. Merchants  […]

There is no doubt about it: social media and online marketing is on top and I don’t know if it will ever crawl back down the business ladder. Email alone is used by more than 90% of Internet users between the ages of 18 and 72; the popular catch phrase “you’ve got mail” really wasn’t kidding. Email is a fast-moving train that can do wonders for the small business world…that is if you do it right.

Every email has to have a purpose. Are you inviting your customers to a store event? Are you telling them about a  […]