Snaptastic Blog

Everyone is connected to their smartphones these days. People are constantly surfing the internet, networking with colleagues, and chatting with friends on their mobile devices.

So, instead of focusing solely on traditional online marketing practices, progressive small businesses are branching out by adopting new mobile marketing practices. There are numerous new ways to access consumers throughout the day as they use their mobile devices.

Create a Mobile App

Mobile Applications are a dime a dozen these days, and smartphone users love them. There are numerous types of apps you can adopt in order to market your company.

• Content-based apps

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Sure, you’ve got to be savvy to sell online. But, to be truly savvy, you’ve got to participate in one of the fastest growing trends in online sales – daily deals. But not by deep discounting. Instead, give your customers a chance to buy top-selling and new products at a price that fits their budget with SnapRetail’s Exclusive Offers.

The daily deal phenomenon has created an industry that’s projected to grow 35% per year over the next five years, hitting $3.9 billion by 2015. If you haven’t taken advantage of this growing trend, you could be missing out on a significant chunk of  […]

If our last set of retail success stories wasn’t enough to light your online marketing flame, we have some more that are sure to get you burning! Whether you’re getting started with email and social marketing or are looking for some fresh ideas to shake up your social community, our retailers have a success story for you.

Use meaningful subject lines

A meaningful subject line can really stick out amongst the many messages consumers receive daily. It’s also your first chance to grab your customer’s attention. Craft something that would make your customer feel good when reading.

Ta Da […]

What if there was a way to capture customer email addresses just by talking to your Facebook community? Don’t ponder that question, silly, there is a way! It all starts with your SnapRetail account and ends with a little you. We’ll show you a few tricks to grow your list while sparking social interaction at the same time.

The Challenge

There wouldn’t be a need to gain more subscribers if there wasn’t a challenge. More customer email addresses can lead to more sales, more likes, more store traffic, more impressions for your brand and a whole lot… well, more!  […]

You’ve been following other retail locations on Facebook and signing up to their mailing list but can only find yourself envious of their highly interactive community. “I can’t believe they received 25 shares and 32 likes on a picture of a cat!”

There’s no reason to be upset, because a few businesses are outperforming you on Facebook and through email. Use these retailers as inspiration to help you find exactly what your customers react to. Soon, they’ll be the ones jealous of your open rates and Facebook engagement.

Generate curiosity with interesting facts, humorous images and fun posts

The most  […]

Let’s face it; images are much cooler than boring text, especially when it comes to marketing. In the media-rich world we live in, it’s hard to grab your consumers’ attention without the use of imagery. Pinterest and Instagram really set the stage for the emergence of image-centric social networks. Even Twitter, where your avatar was the only visible image, has become enriched with the addition of the Header Image and extended Tweets that display full images. Facebook has also been on trend with multiple new developments of their gallery features, cover image, application thumbnails and enlarged photo galleries. You  […]

The first step in building a great product is a great idea. And it just so happens that we know some independent retailers with wonderful ideas! How do you think we built an entire eMarketing system just for independent retailers? With your help of course! You’ve shared your feedback with our Marketing Consultants, filled out our surveys, tested our products, and told us what you want to see via social media. Now you’ll have an opportunity to turn your big idea into our next breakthrough project. At the same time, you’ll get the inside scoop on upcoming product features, Daily  […]

When your storefront door opens and the bells start to chime, your initial reaction is to let out a warm welcome and greet your new or returning visitor. The personal interaction between customer and employee is sometimes the deciding factor between online vs. brick and mortar shopping. Welcoming someone new or thanking a loyal customer for visiting sets the stage for an exceptional shopping experience while laying the foundation for a meaningful relationship.

“Tell us something we don’t know!”

Certainly you’ve already mastered building customer relationships at a personal level or else you wouldn’t be where you are. But  […]

It’s that time of year again! Our 2012 Gift Bliss campaign will launch in November! SnapRetail will be featuring a month of Exclusive Offers showcasing some of the top gifts to give this season, and we want your feedback.

We realize that we work with a diverse group of retailers, from gift shops and pharmacies to hospital gift stores and boutiques! You all have different types of products you plan to market this season, so we want to hear from you. Tell us which categories you’d like to see featured in this year’s Gift Bliss campaign from the Facebook poll  […]

Oh the dreadful horror of negative feedback on Facebook! It’s hard enough to get your customers to engage with your business, but not engaging at all is better than negative engagement. If you’re not aware of Facebook’s Negative Feedback insight, then you are probably asking yourself, “How is that possible?”

It’s possible because Facebook considers hiding a post or reporting a story as spam to be negative feedback. You can check the negative feedback your page is receiving through the “Overview” tab in your Insights dashboard. Negative feedback data is only available by “Post Level” and can be determined by  […]