Snaptastic Blog

By Jennifer Slaughter, C.R. Gibson/iota

Away we go into the lazy, hazy days of summer. It’s the perfect time to relax and put your feet up, right? Not quite… It’s time to get your marketing house in order! SnapRetail and its TrafficBuilder program have important tools that you can use over the summer months to get noticed and drive traffic to your store.

By embracing the connectivity of technology and the power of social media, you […]

You know how important your customers are – they’re your lifeline. But it can be hard to think of new ways to listen and serve them, aside from ordering more of their favorite brands and merchandise. The truth is that excellent customer service lays in how you listen and adapt to customer feedback. And the secret is how rewarding it can be for you and your business.

The first step is to elicit customer feedback. It can be as simple as training your employees to ask the customers […]

Guest Post by Becky Tyre

It doesn’t take a chain-store budget to create effective displays. Good visual merchandising starts with a creative concept and evolves with well-placed merchandise and a resourceful, inspired team.

Nothing says SPRING like flowers. Add a garden hose and watering can and all that’s missing is water. But, with a little creativity, some rope or ribbons,  you can almost hear it pour.

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At SnapRetail, we get the opportunity to work with companies that don’t just create great products, but that also strive to make a positive impact on the world around them.

We think it’s important to step back and recognize these folks for their efforts.  Starting today, each month we’ll be featuring one of our partners who are doing their part to make the world a better place.

Having just celebrated Earth Day on Sunday, it makes sense for us to […]

Big ideas are the starting blocks to success. You know that; you had your big idea to open your business! Are you like so many entrepreneurs who find a shortage of “brainstorming time”? You’re so busy with running your store and staying afloat on your marketing to-do’s, coming up with that big idea for marketing is likely the last thing on your mind. We want to change that, and we’re also here to help!

Social media, email marketing and […]

Don’t worry, SnapRetail has something up our sleeves for all of you fabulous retailers, but what’s even more important than rewarding you directly? Helping you reward YOUR customers!

Here’s a little list of ideas for Customer Appreciation Month that you can use to show your customer how much you love them:

• Hold an easy, impromptu contest. Contests and sweepstakes don’t need to be these huge, orchaestrated events! Sure, they should be clean and straight-forward but don’t over-plan, only to be disappointed at the possible lackluster result. Designate

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By Ashley Borecky

Color affects people more than you might think.  Perfectly paired color combos can perk up your sales and create lively displays.  With just a basic understanding of color theory and a little background of color psychology, you’ll be on your way to a better looking store.

Most people know that there are warm colors and cool colors.  But what some people forget is that there are more pairing options than just sticking to a simple warm palette or cool palette.  Let’s start with […]

Having a hard time with this mid-week hump? It’s OK, me too

Besides hitting up Starbucks, one of my favorite ways to combat the Wednesday grind is by getting a little distracted, but in a helpful way. Switch gears from your regular routine with information that is helpful to you and/or your business. Here are 5 bits that I recommend you turn your attention to…

1. Watch the video for SnapRetail’s new feature, The Calendar – it makes your email and social media marketing a

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March 20 wasn’t just the first day of spring; it was a day that will be remembered as one of the most revolutionary days in SnapRetail history.

The SnapRetail Calendar became a fully integrated feature of TrafficBuilder.

What once began as a paper calendar given to retailers at AmericasMart in Atlanta last July, quickly turned into one of our retailers’ most anticipated emails when we began to send a digital version the calendar.  Now, it has blossomed into the best way for […]

Changes aren’t always fun or exciting. Each time Facebook undergoes a change, whether big or small, they always deal with some confusion or backlash, but in the grand scheme, users don’t leave and we all adapt. We continue to sign on each day and interact with our virtual communities. When I chose my career path to be in social media, I knew that change would be the main ingredient. But that’s just one of the reasons I chose it – it’s so exciting!!

I also know […]